The PhotoReady campaign brings content to users across social platforms through a selfie-style how-to approach. These lighthearted and quirky videos create an accessible way for millennial users to not only see the PhotoReady collection as a whole, but also learn how to properly apply each product. We also partnered with our makeup artist, Etienne Ortega, to produce longer form, more instructional how-to videos.

This campaign expands to digital banners as well as in-store displays.